The Only UX Guide You Need to Design AI-First Products

Designing for AI is different. Here’s how to get it right

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By Tulasi Krishna Penumarthy

13 years in UX. From SaaS workflows to AI-first systems - I’ve made every design mistake so you don’t have to.

Designing for AI - Book

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Confused by AI Hype? This Book Delivers Real Design Guidance

Designers, Not Data Scientists

Real Projects. Real Lessons.

No Theory. Just Tools You Can Use

For Designers Who Want to Lead in the AI Era

Inside "Designing for AI": Your Roadmap to design AI-First Products

How to design for unpredictable AI outputs?

How to build user trust in intelligent systems?

How to handle AI uncertainty in the UI?

How to design Human–AI collaboration flows?

How to work with data as a design material?

How to make AI systems more explainable?

How to design for systems that keep learning?

How to design fair and inclusive AI products?

How to rethink error handling in AI UX?

How to align design with ML and data teams?

How to stay relevant as a designer in the AI era?

What Are You Eaiting for? Grab It Before Everyone Else

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Tulasi Krishna Penumarthy

Author "Art Of UX"
Product Design Leader, Founder of DevForce Soft Labs Pvt. Ltd.

A Product Designer with over a decade of experience in the tech industry. My journey began as a Software Engineer at Syntel Inc in 2011, where I gained valuable insights into corporate dynamics and team collaboration.

My entrepreneurial spirit led me to co-found two startups. My first venture was a software development and marketing services company co-founded with my college buddies, followed by ApnaLoanBazaar, where I contributed to product design and development. These experiences, coupled with my work assisting other startups, allowed me to discover my true passion and talent for UI/UX design.

In 2015, I founded DevForce Soft Labs Pvt Ltd, initially to support my self-coded product, Skillholic. The company soon pivoted to become a full-scale UI/UX design agency, which I have led for over eight years. DevForce has served clients across India, USA, UK, Australia, Qatar, and Germany, specializing in industries such as SaaS, Finance, Healthcare, EdTech, AI, Automotive, and EV.

More recently, I served as Director of Product Design at Mobius, an AI-first low-code platform, where I led the design strategy across intelligent agents, no-code tools, and dynamic UI generation systems. This role deepened my expertise in AI-powered product experiences, knowledge graphs, and design systems for scalable enterprise environments.

My diverse background spans software development & QA, entrepreneurship, and design leadership, giving me a unique perspective on product design and SaaS.

After publishing my first book, Art of UX, which focused on practical UX strategies for SaaS product teams, I’ve continued helping designers navigate the evolving demands of modern product design. Now, with my second book, Designing for AI, I’m diving into the challenges and opportunities of building human-centered experiences for intelligent systems. My goal remains the same: to share proven, real-world methods that empower designers to stay ahead – this time, in a world shaped by AI.

5137 screens already designed for 126 happy customers!

Excellent recommendations and implementation of UI/UX. They are commended for their listening and understanding skills and their ability to utilize such skills in perfecting their craft.
NaPanta
An Agritech mobile app
They did their own research and came back with their own ideas. They’re diligent about staying constantly on top of the trends and new technologies. Everyone is a team player who works to understand the ultimate objectives of the project. It was a pleasure working with the team.
Collab House
Network Security Application
The result was a high-quality designed website that we are now proud to share with our existing and potential customers. We are continuing to work with DevForce (Artofux) for additional development of the website.
Voxel1
BIM Services Website
They understood what we wanted and made it even better than what we imagined. If you need someone to make your stuff look amazing, DevForce (Artofux) is the one!"
ClicQA
Test Automation Tool
They were able to design a good, responsive UX. They had a good workflow. Impressed by the work quality.
MeetMyCoach
Edutech Platform
We had a wonderful experience partnering with DevForce (Artofux)! Their meticulous attention to detail and knack for understanding user experience truly stood out.
India Insure
Insurance TPA Application
Choosing DevForce (Artofux) for our UI/UX design needs was a total win! They have this incredible ability to turn ideas into visually stunning and user-friendly designs.
Epethilial Tech Services
Testing Services Website
Not only did they create stunning UI/UX designs for our mobile and web apps, but they also ensured they were developer-friendly, streamlining the entire process.
CallSOS
Healthcare platform
They revamped our web app, mobile app, and hotel partner application for ludi with remarkable design skill.
The Ludi
Hospitality Rewards Platform
With them on retainer, we've got a secret weapon for making our websites, apps, and everything in between look amazing and easy to use.
Procode
Software Development
Love our new website! It's sleek, user-friendly, and looks fantastic. Thanks, DevForce (Artofux), for making it happen!
Peacock Ventures
Venture Fund Website
Creating our e-commerce vendor platform from scratch with DevForce (Artofux) was a breeze! Their designs made everything look and work beautifully right from the start.
eCatlo
eCommerce Platform

Frequently Asked Questions

Absolutely. Designing for AI is written specifically for designers – not engineers or data scientists. It breaks down complex concepts into practical, design-focused guidance, so you can confidently work with AI systems even if you’re new to the space.

Most books focus either on UX or on AI as a technical field. This book sits at the intersection—showing how AI changes design fundamentals, and giving you patterns, principles, and playbooks tailored to AI-first product development.

This book is built from real-world projects and battle-tested approaches. It includes frameworks, examples, and actionable tools you can apply directly to your current or next AI-powered product.

Yes! While it’s written for designers, the book is also highly valuable for PMs, founders, and engineers working on AI products. It helps you understand design considerations around trust, feedback, data loops, and team collaboration.

The book assumes you’re a designer or product thinker—not an ML engineer. It explains AI behaviors, patterns, and collaboration methods in plain language, making it approachable even if you’re just starting out in AI.

Yes. It includes practical checklists, model contract examples, design documentation tips, and patterns you can adapt to your own workflow.

Yes. The book reflects current practices and challenges faced by teams building with large language models, real-time feedback systems, and generative AI tools as of 2025. It’s designed for the landscape we’re in right now.

Reach out directly at tulasi@artofux.com. This book is just the beginning of a growing community of AI-aware designers.