The Only UX Strategy Guide You Will Ever Need
Want to take your UX game up a notch?
- Craft interfaces that convert. Users click, businesses profit.
- Solve SaaS puzzles others can't. Be the UX hero teams fight for.
- Turn data into design gold. Make every pixel count (and countable).
- Master the SaaS UX playbook. From onboarding to power users, own it all.
By Tulasi Krishna Penumarthy
10+ Years of SaaS Design Experience. I've Made Every SaaS UX Mistake So You Don't Have To
They laughed at their designs. Now they're driving success
Inside "Art of UX": Your Roadmap to UX Excellence
How to design User Onboarding?
- Hook users from day one
- Avoid common onboarding pitfalls
- Leverage AI and gamification for engagement
How to create better menu structures?
- Create intuitive navigation structures
- Optimize for mobile responsiveness
- Implement effective search functionality
How to use Visual Hierarchy and Design Consistency?
- Master UI guidelines and typography
- Create visual hierarchy and emotional design
- Ensure cross-platform consistency
How to Collect User Feedback?
- Implement effective feedback collection strategies
- Craft helpful error messages
- Develop graceful error recovery processes
What is the Right Way to Design Error Messages?
- Craft clear and helpful error messages
- Implement consistent error handling across the platform
- Develop graceful error recovery processes
Why App Performance is important in UX?
- Optimize loading times and API calls
- Implement asynchronous loading and browser caching
- Monitor and improve performance metrics
How to create User Personalization?
- Balance customization options with user experience
- Implement smart default settings
- Educate users on personalization features
How to Design with Accessibility in mind?
- Ensure keyboard and screen reader compatibility
- Optimize for diverse user needs
- Comply with accessibility standards
Learn How Security and Data Storage Impacts UX?
- Implement robust security measures
- Educate users on data protection
- Develop data breach response plans
Learn Important Metric to Measure Your UX Success
- Track key performance indicators
- Analyze user behavior for improvements
- Calculate and improve Customer Lifetime Value
How to Calculate ROI and Demonstrate to Your Team?
- Demonstrate the value of UX design
- Align design decisions with business goals
- Conduct effective ROI calculations
Tired of Theoretical UX Advice? This Book Is Pure SaaS Survival Knowledge
Mistakes Made. Lessons Learned
- Gain insights from over a decade of hands-on SaaS design
- Avoid costly mistakes with lessons learned from actual products
- Apply practical strategies that work in today's competitive market
SaaS A-Z: Leave Nothing Out
- Master every aspect of UX design, from onboarding to ROI analysis
- Tackle common challenges in navigation, visual design, and user feedback
- Ensure your product is accessible, secure, and optimized for performance
Instant UX Fixes Inside
- Implement step-by-step solutions to improve your product
- Use self-evaluation tools to identify areas for improvement
- Learn how to measure and demonstrate the value of good UX design
Perfect for Product Owners and Designers
- Bridge the gap between business goals and user needs
- Confidently lead design discussions and make informed decisions
- Create products that users love and that drive business growth
Tulasi Krishna Penumarthy
Author
Founder & CEO, DevForce Soft Labs Pvt. Ltd.
A Product Designer with over a decade of experience in the tech industry. My journey began as a Software Engineer at Syntel Inc in 2011, where I gained valuable insights into corporate dynamics and team collaboration.
My entrepreneurial spirit led me to co-found two startups. My first venture was a software development and marketing services company co-founded with my college buddies, followed by ApnaLoanBazaar, where I contributed to product design and development. These experiences, coupled with my work assisting other startups, allowed me to discover my true passion and talent for UI/UX design.
In 2015, I founded DevForce Soft Labs Pvt Ltd, initially to support my self-coded product, Skillholic. The company soon pivoted to become a full-scale UI/UX design agency, which I have led for over eight years. DevForce has served clients across India, USA, UK, Australia, Qatar, and Germany, specializing in industries such as SaaS, Finance, Healthcare, EdTech, AI, Automotive, and EV.
My diverse background spans software development & QA, entrepreneurship, and design leadership, giving me a unique perspective on product design and SaaS.
This book, my first, is born from my passion for sharing knowledge and empowering others in the dynamic field of SaaS product design. My goal is to provide SaaS product owners and designers with proven methods, saving them from reinventing the wheel.
5137 screens already designed for 126 happy customers!
Frequently Asked Questions
While “Art of UX” covers advanced topics, it’s written in accessible language that even beginners can understand. The real-world examples and step-by-step explanations make it valuable for both newcomers and experienced professionals in the SaaS industry.
“Art of UX” is specifically tailored for SaaS products, offering insights that go beyond general UX principles. It draws from over a decade of real-world experience, providing practical, actionable advice that you can implement immediately.
Yes! The book includes self-evaluation questionnaires, checklists, and access to online resources (coming soon) at artofux.com to help you apply the concepts in your own projects.
Not at all. The book is written with product owners in mind, explaining design concepts in business-friendly terms. You’ll gain the knowledge to make informed decisions and effectively communicate with your design team.
“Art of UX” covers the latest trends in SaaS design, including AI integration, advanced analytics, and current best practices in security and accessibility. The principles taught are timeless, while the examples and tools referenced are current.
“Art of UX” covers the latest trends in SaaS design, including AI integration, advanced analytics, and current best practices in security and accessibility. The principles taught are timeless, while the examples and tools referenced are current.
You can share experiences, and even get answers from the author, Tulasi Krishna at tulasi@artofux.com